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Benefits of Ruby on Rails for eCommerce

I’m sure by now you must have been exhausted at the sight of the term Ruby and Rails everywhere you go  the programming world

But just before you retire to your bed, did you know that Ruby and Rails are two independent words? With Ruby being a programming language, and Rail a side-server web framework written in Ruby? I guess not.

You can probably think of Rails as the Vue.js to your JavaScript or Django to your Python because, even though the framework is always in need of the language, the language, on the other hand, doesn't always need the framework. I feel like I’m diverting already, so I’ll just get back to the business of today.

What are the benefits of Ruby and Rails for e-commerce? Do you think it is at all? Or do you view Ruby and Rails as some overrated web structure? Well, let’s find that out! 

Benefits of Ruby on Rails for e-commerce 

There are certain reasons why web developers choose to use whatever web structure they deem fit for each project. 

And for the mere fact that a plethora of e-commerce site has built their online platform with Ruby and Rails, websites like Shopify and Airbnb, then there must be a reason behind this action.

That is why below, we’ll be looking at four cogent reasons why using Ruby and Rails for e-commerce is often advantageous to developers. So without further ado, what are these benefits? 

1. Responsiveness 

If there is one certain fact about e-commerce websites built on ruby and rails is in their quick, clean and cost-efficient nature.

And of course, you don’t expect me to tell you that If you're creating an e-commerce website, sluggishness and a dull look is a big NO if you must have the chance of getting clients to visit your site for business transactions.

In other words, e-commerce site built on ruby and rails are not only responsive but often have an elegant look to back up its efficiency.

And in respect to maintenance, due to Ruby and Rails language’s simplicity and its DIY attitude, maintenance is often less costly as compared to other web structures.

So, if you’re looking to make more sales, attract and retain customers while managing the site at a lower cost, then endeavor to build your e-commerce site on ruby and rails.

2. Vastness

Really, what’s the point of opening an e-commerce site without having customers who visit it? Believe me, it’s utterly frustrating. 

However, as bad as that could be, especially for the newcomers in the e-commerce business, experiencing a bug during your site creation without having a solution to it could feel like adding salt to injury. 

But what if I told you that building your site on Ruby and Rails helps avail one of facing such an embarrassing and agonizing condition? Well, here is the reason.

Ruby and Rails has one of the biggest active communities in the programming world. Meaning that, if you built your e-commerce site on Ruby and Rails, and at some point felt lost, or encountered a bug, you have nothing to be worried about as this community is always ready to proffer solutions brought to them by one of their own.

And who knows, from there, you might just get to cling your very first customer. 

So, most e-commerce sites build their website on Ruby and Rails because of a great deal of support that comes in using it. Let’s say, you’ll get to have an imaginary IT unit, made up of well-trained developers, invariably working for you.

Also, just as plugins are being used to run certain commands on Wordpress, so does Ruby on Rails have what we call “Gems” an app like a feature that can be integrated into a ruby and rail site.

And there’s even a whole community on Github who produces just about any gem for different purposes.

I mean, that’s the level of support you get to receive when using Ruby on Rails. You just don’t have anything to worry about!

3. Durability 

Web frameworks do come and go, but the case seems to be a little different with Ruby and Rails. 

Perhaps, the reasons why developers still opt to employ the use of this framework is because it hasn’t died in time, regardless of the new and modernized frameworks currently available today.

A few months back, Ruby on Rails still proved their existence in the game by releasing its latest version of 5.2.2, which houses a whole new set of intriguing features.

4. Marketability 

And just because Ruby on Rails is old, still didn’t stop it from still being marketable. 

Even though it is not as marketable as the prominent frameworks like Django, Node.js and so on, Ruby on Rails is still making an impact on its way.

As a matter of fact, for any programmer, the simplicity of Ruby on Rails alongside the number of companies seeking to employ proficient Ruby and Rails developers could serve as an ample opportunity to earn big. 

In other words, getting used to the art of Ruby and Rails and its framework for e-commerce can eventually lead to a wide array of future opportunities.

The only hitch one might experience here is that it takes a great deal of time to fully learn Ruby and Rails in its entirety.

Other than that, the time spent is always worth it as such developers are always in high demand from a plethora of tech companies.


So, do you now see the reason why most e-commerce sites use Ruby on Rails? Ranging from the pace, responsiveness, low cost, massive support, down to its marketability, of course, you wouldn’t expect them to base their foundation anywhere other than Ruby on Rails. 

Also, given that Ruby and Rails has refused to fade out the surface of the tech world, even with the advent of new frameworks, it is certainly a force to reckon with if ones to make the best out of e-commerce.